FORMULATED FOR YOUR INDIVIDUAL NEEDS
Charnwood was formed in 1960 as a wholesale animal feed manufacturer,
offering an entire range of products, using top quality rations produced
from only the best natural ingredients. Since then, the company has gone
from strength to strength with a steady expansion in the variety of
products and services it provides and a growing number of satisfied and
loyal customers as a result.
From its single milling
base in the heart of East Anglia, Charnwood offers one of the most
comprehensive ranges of animal and pet foods in the UK. No wonder a
growing number of larger international companies are utilising the
services we offer in the development, manufacture and packaging of their
own brands and custom feeds.
MAXIMIZING THE POTENTIAL
In 1969, Charnwood began working on a new idea, infra-red thermal
processing, to improve the digestibility of cereal grain. After
extensive university research and trials at farms throughout the UK
patents were granted worldwide, and we formed our sister company,
Micronizing Company UK Ltd. With the first Micronizer installed at
Charnwood in 1972, the production of cooked flaked Micronized maize,
wheat, barley, oats and peas began.
nutritional benefits of the infra-red process have been well proven and
welcomed by our customers. Micronized flaked cereals provide a very
digestible, highly gelatinised ingredient to incorporate in young animal
and performance diets as well as pet foods. Since 1980, Micronizing
Company has developed new markets within consumer foods, including the
chocolate industry, breakfast cereals, brewing, bakery and quick cook
products and in the processing of whole soya beans. Today, over 300
Micronizers are operating in 42 countries across the globe.
AN ESSENTIAL PART OF A WINNING TEAM
In 1973, Charnwood turned its attention to horse feeds. At that time we
believed equine diets failed to develop a horse's true potential. So,
following intensive feeding trials, coupled with invaluable research and
advice from leading equine nutritionists, Charnwood introduced its own
horse feeds, and has since earned itself a reputation as a specialist in
Charnwood's horse feeds
offer a choice of nearly twenty different diets including both pelleted
and coarse mix rations. Those not sold as complete feeds, are designed
to provide a total feed when hay is added. They contain all the
vitamins, minerals and trace elements necessary to maintain horses in
Our modern and
versatile production plant is designed to ensure that feeds are
manufactured without fear of cross-contamination, in compliance with the
codes laid down by the Jockey Club of Great Britain. We sustain some of
the finest race horses in the UK and the proliferation of winners in all
classes of competition cannot be just coincidental.
FEEDS & NUTRITION
Company & History]
Diets Provided by
A complete range of
feeds for both performance and recreational horses.
A wide spread of mixes
and ingredients for garden, song and cage birds.
A variety of rations
for puppies, working and senior dogs, cats and pets such as
chinchillas, hamsters and mice.
Complete feeds for
show, pet and farmed rabbits.
POULTRY & GAME
A range of diets for
game, show poultry, turkey and ornamental ducks.
A series of top
quality feeds for all farm animals.
pellets and mixes for all pigeons, performance, resting or breeding.
Proven rations for all
stages of ostrich and rhea production.
Feed for racing and
breeding camels, as well as zoo animals.
ALL CREATURES GREAT & SMALL
At Charnwood, we have developed an impressive list of animal feeds
covering both the UK and international markets. With the experience
gained over nearly half a century, and our continued investment in plant
and machinery, we produce diets specifically designed to bring out the
best in your animals, whatever their breed, size and the conditions
under which they live.
SMALL ENOUGH TO CARE, LARGE ENOUGH TO BE AWARE
Charnwood provides itself in offering a level of service which is second
to none. Whatever a customer's special needs might be, we can cater for
them; adaptability and versatility are our bywords. For example we
produce diets for elephants and monkeys, and racing camel food for the
Untied Arab Emirates. We are happy to rise to any challenge, and our
size and independence enables us to offer customers this unique service
which larger companies either could not afford or would not be willing
AMONG THE FACILITIES
CHARNWOOD CAN OFFER ARE:
- Access to the best
technical brains and analytical laboratories in the UK.
- Up to the minute feed
formulation software to formulate rations for custom and specialist
- Fully integrated yet
flexible milling plant designed to satisfy customers' urgent needs.
- Support team of
nutritionists for dietary advice - for all animals.
- Trained and
competent staff always available to give personal service.
- Immediate advice on
formulations and product development.
FRESH FROM THE MILL
Our milling plant is as technologically advanced, and as responsive to
customers' needs, as we can make it. At the same time we make a point of
keeping the mill clean. This is part of our commitment to Good
Charnwood has four
separate main production facilities: Pellets and Meals; Course Mixes;
Micronized Ingredients; and Provender Products. Our four pellet presses
can produce rations sprayed with various flavours as required, which are
available through a choice of 2.5mm, 3mm, 4mm, 8mm or 19mm dies. We
offer expertise in producing both high-fibre and low-fibre diets, and
can also add molasses, refined soya oil and/or refined chicken fat as
Charnwood has two
plants for the production of both dry, molassed or sugar-coated coarse
mixes. In our Micronizing mill, we run three or our own Micronizers, so
that all cooked and flaked ingredients are produced in-house, ensuring
Finally Charnwood has
the facility to screen and clean all cereals, oil seeds and pulses, and
can offer either mixed or individual provender products, cold rolled,
cut, crumbled or whole.
We have an excellent relationship with our suppliers, who provide us
with only the best natural ingredients for quality and appearance. Most
of our cereal grains come from local farmers - only maize is imported -
and all materials are stored in separate bins to guard against
contamination. We pride ourselves on using only natural ingredients, for
We have also been
working closely with owners, trainers and other specialists to produce
tailor-made rations, custom-designed for individual situations.
We have full traceability for all our products, and we will not alter
rations without discussing possible changes with our customers first.
(Larger companies might make alterations daily without consultation).
Samples are sent away regularly for testing and we have always complied
with Trading Standards' exacting demands. We are also pleased to be
awarded annual approval by the Ministry of Agriculture for the
manufacture of animal and pet foods for export, and we are approved by
the Royal Pharmaceutical Society for inclusion of veterinary-prescribed
medicines in animal feeds.
Besides Europe, we have a growing market in the Middle East, where we
supply first-rate performance rations for both horses and camels.
Charnwood also provides feed for various exotic species at the
prestigious Al Ain Zoo in Dubai. Charnwood's ability to formulate,
manufacture and supply feeds for practically any animal, and to
efficiently load and dispatch containers to all parts of the world, has
created a growing demand for our more specialised products. As we are
close to the international port of Felixstowe, and have links with air
cargo companies, we are well placed to do this. In addition, we are
planning to expand our mail order service, and to develop a new e-mail
business for dog, rabbit and other pet food.
PLEDGE OF SERVICE
Custom packing is a growing side of our business. Charnwood operates two
form, fill and seal, packing machines capable of packing most products
in attractive packs varying in weight from 50gms to 5kgs. We have our
own nitrogen production plant and all sachets can be gas-flushed to
ensure freshness, and a longer shelf life. With this facility we operate
a contract packing service, and regularly pack, label and despatch a
variety of materials, including soluble vitamins and medicinal products.
Charnwood can also
offer a bulk packing service for customers' own goods for bagging into
carriers of their choice.
SHAPING UP FOR THE FUTURE
We pride ourselves in being able to offer a unique, personalised service
in an ever-increasing mass production industry where a client's
individual needs are sometimes considered secondary to company profits.
Our policy is to discuss our customer's requirements first and only then
recommend what we believe to be the best solution. After all, our
ultimate aims are the same: shaping up animals for the performance of
their lives, naturally.